Who I am
I am an operator who writes. For fifteen years I have started, run, sold and closed small businesses — software, print, physical products and services — and the through-line has never been an industry. It has been a stubborn interest in how decisions actually get made when the information is incomplete and the money is real.
What I build
Tools and media for people who think for a living. Marginalia is annotation software for research-heavy teams. Kindling is a print quarterly about the unglamorous middle of building things. Everything I make tends to look, in the end, a little like a notebook.
The experiences that shaped my thinking
A warehouse lease I signed too early. A sales hire I made before I had a repeatable sale. A profitable business I closed anyway. None of these were disasters. They were expensive, specific lessons that changed how I evaluate the next thing — and I would rather write them down than quietly repeat them.
My professional background
I started in operations at a mid-sized distributor, moved into product, and left to start Atlas Supply in 2021. Since then I have run four ventures, one of which was acquired, one of which I closed, and two of which are active. I have never raised outside capital, which is a constraint and also a bias I try to name.
How I approach business and creativity
Slowly, publicly, and in writing. I test whether an idea survives being explained. I prefer constraints to options, single-player value before multiplayer features, and a small business that compounds over a big one that requires belief. I publish the reasoning before the outcome is known, because a story revised after the fact is not evidence of anything.
What I am working toward
A body of work that is legible — where a reader can trace an idea from a note in a margin to a venture, through its decisions and mistakes, to whatever it became. Bizmoire is that archive, and it is meant to keep growing for a long time.